Recent Posts

Mobile Apps: Increasing Retail Customer Loyalty

Mobile app development is growing, as is mCommerce but most people are questioning what the best way is to drive a positive ROI on their investment. A growing number of retailers / restaurants / entertainment venues have found that their mobile apps are instrumental in converting customers to purchase from their store, either online or shopfront.

A mobile app has the advantage of marketing to a tangible person, not just an online persona like social media alone. An app user can generate brand loyalty and demonstrate an emotional investment in the brand if it’s done right.

“80% of iOS and Android usage is spent on apps, leaving only 20% on browser activities.” (Flurry Analytics Comscore)

  • Features of the online experience for conversion
  • The app as a marketing tool
  • Enhancements and upgrades
  • Real Case studies

mCommerce: IA and Usability

A report by OBI said that 72 percent of online retailers will embrace mCommerce in their 2012 business strategy. 24 percent said they would develop a mobile website and 21 percent said they would develop a mobile app.  (Dynamic Business)

Usability is a big part of mobile, the smaller the screen the more important the right UI becomes. When you are dealing with eCommerce planning, preparation and testing are key to a successful launch. Once you add mobile platforms to that mix, these things cannot be rushed and steps should not be skipped.

Designing an eCommerce or mCommerce site isn't easy, the proof is in the pudding. Even big brands with lots of research and design experience behind them, make costly mistakes. However it is a new industry that really is only just taking off, so lets learn from others before us and strive to make it better going forward.

  • Look and feel
  • Navigation
  • Functionality
  • Social commerce
  • Making a purchase