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Social Business

Marketing a business in the social world is becoming more sophisticated now, with additional resources, mediums and outcomes. Facebook is one way but it's only the tip of the iceberg, combined with Twitter, Pinterest, blogs, Google+, Linkedin, eDMs and YouTube to name just the most common avenues, it's a strategy in its own right.

"91% of people have gone into a store because of an online experience" (Source: Marketing Land)

As a maturing component of the marketing mix, social media needs to join the holistic marketing strategy that drives brand perception and generates real figures on the bottom line. Businesses need to transition from 'online versus offline' to understand that you can't create these these powerful strategies in a vacuum, they need to marry up to deliver the best results.

  • Effective social media campaigns
  • Creating Trust
  • Accountability is key
  • Tying it all in with other strategies

Digital Trends for 2013

2012 saw a lot of existing technologies gain more traction, like smart phone applications and a boom in social media in the advertising and marketing medium. It’s fun to try and predict what the new year will bring and there are lots of eager forecasters out there, looking to track web trends in the new year. Based on our personal experiences from this year, here are the disciplines we see growing into 2013.

  • HTML5
  • NFC
  • Digital Wallets
  • Social Media
  • Mobile Apps
  • Augmented Reality
  • Responsive Design
  • SmartTV and Windows 8 apps
  • mCommerce

Facebook and Social Media Marketing

A US study found that by 2010, 86% of Generation Y was using Social Media applications, however what might surprise you is that 26% of over 65s are using it too! In 2007, 16% of companies were using social media to blog but by 2012 that figure rose to 43%.

Social media and mobile apps are gaining popularity across the globe. Marketing a business via these avenues can be lucrative and rewarding if done right. Depending on the desired audience, having some form of social media presence can be critical in achieving exposure.

Who needs to embrace Facebook?
What is a Facebook App?
The subtle approach
Influence on users
Campaigns, seasons and festivities
Types of Facebook Applications