For the past few weeks we have been trialling a new online tool called Invision and have decided to switch our proofing processes to this tool. We find it very fast and responsive, as well as having some extra features that suit our needs. If you haven't yet used it on a project and would like a demo / run down on how it differs please feel free to contact us and we can book in a short tutorial. I'm sure you'll find it as easy to use as we do.
Marketing a business in the social world is becoming more sophisticated now, with additional resources, mediums and outcomes. Facebook is one way but it's only the tip of the iceberg, combined with Twitter, Pinterest, blogs, Google+, Linkedin, eDMs and YouTube to name just the most common avenues, it's a strategy in its own right.
"91% of people have gone into a store because of an online experience" (Source: Marketing Land)
As a maturing component of the marketing mix, social media needs to join the holistic marketing strategy that drives brand perception and generates real figures on the bottom line. Businesses need to transition from 'online versus offline' to understand that you can't create these these powerful strategies in a vacuum, they need to marry up to deliver the best results.
- Effective social media campaigns
- Creating Trust
- Accountability is key
- Tying it all in with other strategies