Mobile app development is growing, as is mCommerce but most people are questioning what the best way is to drive a positive ROI on their investment. A growing number of retailers / restaurants / entertainment venues have found that their mobile apps are instrumental in converting customers to purchase from their store, either online or shopfront.
A mobile app has the advantage of marketing to a tangible person, not just an online persona like social media alone. An app user can generate brand loyalty and demonstrate an emotional investment in the brand if it’s done right.
“80% of iOS and Android usage is spent on apps, leaving only 20% on browser activities.” (Flurry Analytics Comscore)
- Features of the online experience for conversion
- The app as a marketing tool
- Enhancements and upgrades
- Real Case studies