A report by OBI said that 72 percent of online retailers will embrace mCommerce in their 2012 business strategy. 24 percent said they would develop a mobile website and 21 percent said they would develop a mobile app. (Dynamic Business)
Usability is a big part of mobile, the smaller the screen the more important the right UI becomes. When you are dealing with eCommerce planning, preparation and testing are key to a successful launch. Once you add mobile platforms to that mix, these things cannot be rushed and steps should not be skipped.
Designing an eCommerce or mCommerce site isn't easy, the proof is in the pudding. Even big brands with lots of research and design experience behind them, make costly mistakes. However it is a new industry that really is only just taking off, so lets learn from others before us and strive to make it better going forward.
- Look and feel
- Social commerce
- Making a purchase