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NFC: A Marketing Perspective

NFC technology, or Near Field Communication is not a new technology but the application of it is becoming more widespread in the finance, advertising and marketing industry, thanks mostly due to out of home devices like smart phones and tablets. This article is an introduction to the technology, how it works and how it can be used as part of a complete digital marketing strategy.

Global NFC m-payment transactions will be almost US$50 billion worldwide by 2014. 20 countries are expected to launch NFC services in the next 18 months. (Juniper Research - June 2011)

  • What is NFC
  • Smartphone technology
  • Difference between NFC and QR Codes
  • How can NFC be implemented into a Digital Strategy?
  • Mobile Wallets