Recent Posts

Digital Production

Hopefully you are in full swing for 2013 and digital work is ramping up. We've noticed quite a wide range of digital pitches this year which is nice, keeps us on our toes.

I'd personally like to reiterate that we are here not just for quotes but also to discuss ideas and creative concepts with. Feel free to call up and discuss ideas and we can go over technical options, limitations if there are any and maybe alternatives you haven't thought about. We have the expertise for small projects from eDM's right up to mobile applications and custom development.

Being a pure digital production company, we spend a lot of time researching changing technologies to stay abreast of new ways of delivering ideas and campaigns and we are more than happy to share these with you. We enjoy providing a holistic approach to our development and helping to ensure the most competitive and dynamic pitches are made every time.

We are also in the process of finishing off some interesting projects in the next couple of months, which we have been given permission to showcase which we are very excited about. In the meantime we look forward to your creative briefs!

Regards, Steven

Founder / Client Relations

mCommerce: Planning for User Behaviour

The retail world is undergoing a transformation, that is quickly responding to a change in consumer behaviour, led predominantly by the rise of mobile technologies.

A 2012 Australian Digital Study identified that 60% of online shoppers start their search with a mobile device using apps, Facebook and online ads as a trigger. (source Nielsen / PayPal study 2012).

92.9% of mobile developers surveyed by Appcelerator/IDC in 2012 predict that it is “likely to very likely” that in 2013 most retail companies will have enabled mobile commerce. Shoppers are already driving this transformation, as evidenced by 86.4% of developers predicting that it is “likely to very likely” that in 2013 most shoppers will look up a retailer’s site on their device while shopping in the store. (source: joint survey of 2,837 developers by Appcelerator / IDC, 2012)

A survey conducted on behalf of PayPal demonstrated that in 2010 $155 million was spent online using mCommerce and that figure is just set to explode. Consumers were gearing up to be ready two years ago, imagine how ready they are now. 

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