The Australian market demonstrates the second highest percentage of (37%) adopters of smartphones in the world, second only to Singapore.
Everyday people pick up their mobiles, not just to make calls but to use online apps and surf the web. Going mobile isn’t just about a shift in platforms it’s a shift in consumer behaviour.
Responsive design can cater for information driven sites but as the interactivity requirements increase or become specialised you may need to make the next leap to a dedicated mobile site.
- Why is mobile web growing?
- What is mobile web?
- Screen size
- User behaviour
- Key points for mobile design