NFC technology, or Near Field Communication is not a new technology but the application of it is becoming more widespread in the finance, advertising and marketing industry, thanks mostly due to out of home devices like smart phones and tablets. This article is an introduction to the technology, how it works and how it can be used as part of a complete digital marketing strategy.
Global NFC m-payment transactions will be almost US$50 billion worldwide by 2014. 20 countries are expected to launch NFC services in the next 18 months. (Juniper Research - June 2011)
What is NFC
Difference between NFC and QR Codes
How can NFC be implemented into a Digital Strategy?
Most sites we develop now are responsive, a big contrast from only 12 months ago where most clients still hadn’t heard of the technology. It’s great to see the progression of technology responding to the market place and the demands that changing consumer behaviour has had on digital filtering through to the design and development process. However, now we move to the next step of responsive, the email newsletter.
It is estimated that over 20% of emails are now opened on a mobile device and with mobile trends going the way they are, that figure is likely to rise.
The issue is that viewing a normal email, particularly a well designed marketing newsletter on a phone can sometimes be a disappointing experience unless the newsletter can detect where it’s being read.
eDM campaigns are a frequently implemented form of marketing communication but there is a growing possibility that the message is not finding its audience if responsive criteria are not considered in the design and development phase.
Hopefully you are in full swing for 2013 and digital work is ramping up. We've noticed quite a wide range of digital pitches this year which is nice, keeps us on our toes.
I'd personally like to reiterate that we are here not just for quotes but also to discuss ideas and creative concepts with. Feel free to call up and discuss ideas and we can go over technical options, limitations if there are any and maybe alternatives you haven't thought about. We have the expertise for small projects from eDM's right up to mobile applications and custom development.
Being a pure digital production company, we spend a lot of time researching changing technologies to stay abreast of new ways of delivering ideas and campaigns and we are more than happy to share these with you. We enjoy providing a holistic approach to our development and helping to ensure the most competitive and dynamic pitches are made every time.
We are also in the process of finishing off some interesting projects in the next couple of months, which we have been given permission to showcase which we are very excited about. In the meantime we look forward to your creative briefs!
The retail world is undergoing a transformation, that is quickly responding to a change in consumer behaviour, led predominantly by the rise of mobile technologies.
A 2012 Australian Digital Study identified that 60% of online shoppers start their search with a mobile device using apps, Facebook and online ads as a trigger. (source Nielsen / PayPal study 2012).
92.9% of mobile developers surveyed by Appcelerator/IDC in 2012 predict that it is “likely to very likely” that in 2013 most retail companies will have enabled mobile commerce. Shoppers are already driving this transformation, as evidenced by 86.4% of developers predicting that it is “likely to very likely” that in 2013 most shoppers will look up a retailer’s site on their device while shopping in the store. (source: joint survey of 2,837 developers by Appcelerator / IDC, 2012)
A survey conducted on behalf of PayPal demonstrated that in 2010 $155 million was spent online using mCommerce and that figure is just set to explode. Consumers were gearing up to be ready two years ago, imagine how ready they are now.
Australia’s love affair with the smart phone means that it’s only a matter of time before mobile transactions exceed desktop transactions.
In May 2012 Google’s research indicated that 59% of mobile shoppers made at least one mCommerce purchase a month, indicating that once they start, the experience leads to a continuation of this behaviour.
It’s not all about the purchase, it’s about the overall mobile commerce experience. Consumers are using their mobile to compare products, gather information, read product reviews, frequent forums, enter a competition, scan barcodes, make an enquiry or even a complaint. The mobile shop needs to cater for the type of user behaviour that is unique to online shopping, on the move.
It’s 2013, a new year, new possibilities! We’re excited about all the new ideas, innovations and technologies that this year will expose us to but and we feel that 2013 is going to the year of digital development for a lot of agencies, who have not yet really delved into this area. We’re not even a few weeks into the year and the ideas and the innovation coming from agencies is inspiring!
Driven mostly by consumers and their love of being connected, the digital world has opened up a world of marketing, sales and public relations opportunities but it has also left a huge disconnect within the industry itself.
A 2012 study, documented in BRW found that 41% of Australian companies spend 25% or more of their budgets on digital marketing (BRW, Nov 2012).
Just like any advertising medium, digital is now an area of expertise in its own right. A medium that needs to be researched, implemented and measured against the overall marketing goals of a company. Digital has already proven it can propel and promote brands across a variety of demographics and be a very efficient way to educate, promote and sell a product or service.
Digital is a growing and rewarding marketing discipline but it needs to be approached with the same accountability and understanding as you would TV, radio or print. Marketers and their clients need to ensure that they are achieving solid ROI’s from their investment in a variety of digital mediums. This is where digital strategy comes into it’s own.
What is digital strategy
The role of the digital strategist
The skills gap
Disconnect between the advertising and web industry
Happy New Year from everyone here at Hambo. We hope you enjoyed your break and are looking forward to another great year!
Last year we talked a lot about mobile applications and responsive design as these are growing trends. These are still areas of growth but this year we are excited by some technologies we also see joining the trends list, including NFC and mCommerce. Next month's newsletter, will talk about mCommerce in more detail as it’s set to make waves in 2013.
We wanted to take this opportunity to remind you that Hambo is technology agnostic and provides services in a wide range of technologies from mobile, application development including social media apps, frontend, eCommerce and several CMS’s including Wordpress, ExpressionEngine and Drupal. Our service focuses on finding the right solution for each project. So regardless of the platform or technology you would like to use, speak to us and there is a good chance we can help.
2012 saw a lot of existing technologies gain more traction, like smart phone applications and a boom in social media in the advertising and marketing medium. It’s fun to try and predict what the new year will bring and there are lots of eager forecasters out there, looking to track web trends in the new year. Based on our personal experiences from this year, here are the disciplines we see growing into 2013.
Hambo will close down for a few days over Christmas Monday 24th of December through to Tuesday January 1st inclusive. We will be back into it full swing from Wednesday, January 2nd.
We would like to wish all of our clients a great Christmas holiday and a Happy New Year. We hope to be working on some new and exciting projects in 2013. We are ready to get right back into it as soon as you are.
We will be back in January discussing Digital Strategy and then in February we’ll release our next series of articles, this time focusing on Mobile Commerce, known as mCommerce. We look forward to keeping you informed on digital technologies in 2013.
Enjoy your holidays and if you have any questions, don’t forget to call or email us!
Responsive design is gaining traction and by 2013 a lot of new site builds will start to investigate a mobile first strategy with either responsive or a mobile specific site.
However like most things in the world of digital, things are moving fast and learning how to design responsively requires more time and focus from digital designers under heavy workloads.
If you need assistance transitioning to this exciting shift in website design, we can work with you to transition your existing wireframes/designs to a finished responsive delivery.
We can provide this as an ongoing or interim service until your design team feels confident they can handle this. We can also provide a guide on designing for responsive to get them started or help them mature their responsive design skills.
Send Steven or Nicole an email if you would like to discuss the options with us.
Christmas is just around the corner and there are lots of campaigns, predominantly short term surfacing lately. Along with big projects, we are also equipped to handle campaign work for Facebook, micro-sites and eDMs. We look forward to working with you on your next project, no matter how big or small. We’re your agency digital partner, so you can deliver on time and on budget to your clients.
The services we offer are constantly evolving to meet the market, so here is a refreshed list of skills and services:
Social Media: Facebook, Pinterest, Instagram
Web Development: HTML5/CSS/jQuery, Wordpress, ExpressionEngine, Drupal
PHP Development: Symphony 2, Yii & custom PHP
eCommerce: ExpressionEngine, Magento
Micro-sites and eDMs
Mobile Apps: Android and iOS (Phonegap and native code)
58 % in Asia Pacific, 43% in the US and 39% of developers in Europe, Middle East and Africa are using HTML5 now.
HTML has always been important, it is the fundamental language of the web and has undergone several evolutions on it’s way to HTML5. Most non-technical people see it as the groundwork for basic functionality and not overly exciting, but HTML5 is more than just the window dressing.
Online media is diversifying and growing at an unprecedented way with mainstream adoption of interactive technologies. Front end code is more important than ever, with digital technologies now moving past the humble computer screen, XHTML and HTML predecessors are out of their depth.
The adoption rate is steadily climbing and it’s application becoming more diverse. Use of HTML5 is highest in the Asia Pacific region, but growing globally.
The web is also no longer just about websites, it’s about an interactive digital society that is maturing, growing and evolving; interaction is key. The industry, including Hambo is moving forward in front end development with HTML5. Our experienced front end team have been working with it for a while. While some might see if as just another evolution in front end code, it really is so much more, harnessing the power to develop interactive, cross browser, cross device websites and applications seamlessly.
The term Mobile First was coined by Luke Wroblewski and basically talks about how digital strategy should think mobile first in their design and concept phase. The concept has been supported by industry specialists such as Ethan Marcotte (Responsive Design Pioneer), who believe that the way of the future is the mobile / smartphone. So what does Mobile First mean to most strategy, design and branding agencies and why is it important?
Australia currently has one of the highest penetration rates in the world for smartphones, at 52% of our population. Interestingly just a year ago it was only 37%. In the US the penetration rate is at 44% and the UK is not far behind Australia at 51%. Data supports an upwards trend as it continues to grow at an exponential rate. By 2015 smartphone usage is tipped to exceed desktop usage.
What differentiates the mobile device from the web?
Hopefully by now you’ve enjoyed reading a few of our articles, or even if you have just joined you have had the benefit of our archives. These articles are for you and your agency staff to help you pitch a digital strategy to your clients. As a digital company we love looking into the market forecasts and seeing what people are doing, thinking or predicting. We are always looking at new technologies, trends and industry news to report on and we’d like to take this opportunity to gain your feedback.
Are there any technologies or digital questions you’d like answered? If so we’d love to do the research for you and present it in a future article. Even if you enjoyed a previous article and would like more information or a follow up, we’d love to know.
Send me some suggestions and feedback at [email protected] and we’ll collate the information to make our newsletter as informative and relevant as we can. Enjoy the read!
We’ve been getting more heavily involved in Facebook development over the past year as I imagine most creative industries have been. Most large and medium sized business have a Facebook app or connection and small businesses generally have a Facebook page. With a growing need to ensure we had the specialist knowledge to provide Facebook development resources to our clients we sought out an experienced Facebook developer who had considerable exposure to the different calibre of Facebook apps out there.
If you’ve not already had the pleasure of a conversation with him, we’d like to introduce our Lead Mobile App and Facebook Developer, João Ribeiro. João is a software engineer and application developer who is very familiar with Facebook and understands their rules and interface in regards to fangates, applications, websites and games. We are very lucky to have his expertise on board and are excited about future projects.
A US study found that by 2010, 86% of Generation Y was using Social Media applications, however what might surprise you is that 26% of over 65s are using it too! In 2007, 16% of companies were using social media to blog but by 2012 that figure rose to 43%.
Social media and mobile apps are gaining popularity across the globe. Marketing a business via these avenues can be lucrative and rewarding if done right. Depending on the desired audience, having some form of social media presence can be critical in achieving exposure.
Who needs to embrace Facebook?
What is a Facebook App?
The subtle approach
Influence on users
Campaigns, seasons and festivities
Types of Facebook Applications
The demand for mobile web is growing and it seems that even from last year to this year, the number of companies trying to get into the mobile market has boomed. Still more are expected to secure mobile exposure and we have geared ourselves to prepare for the shift in development needs of our clients.
We have developed several eCommerce solutions in ExpressionEngine (using CartThrob & Store) and Wordpress (using WooCommerce) which has resulted in some highly trafficked and successful solutions. However a lot of our clients are also asking for Magento services for their pure eCommerce and possibly mCommerce stores. We are also able to offer certified Magento development to clients for eCommerce specific projects that require a specialist system built for high volume orders, shipping and transactions. This includes mobile shopping sites.
If you are looking into eCommerce and are not sure which solution would suit you, or if you have a preference for Wordpress, ExpressionEngine or Magento please feel free to discuss your next project with us.
The Agency Post, a US based marketing and advertising agency publication interviewed Steven last month about Hambo Development. The Executive Editor, Jami Oetting sought out an interview with Steven after learning about Hambo’s unique position within the industry, to provide digital only solutions to creative agencies. This sparked interest because Jami believes that this is the direction the advertising and creative industry is taking and she was keen to speak to our company founder about why we chose this path, how our processes have evolved and what the future holds.
Jami is an advocate for specialisation within the creative / marketing / PR industry. By focussing on core skills and collaborating with other professionals, agencies can increase their value to clients. Trends show that a lot of agencies are choosing to employ virtual teams for efficiency, flexibility and cost effectiveness, to enhance their full service capabilities.
The article highlights our history, why we chose to evolve our strategy to agency only support and where we see the industry heading. We are passionate about what we do and strongly believe that collaboration, specialisation and technical expertise are fundamental building blocks to a successful creative agency.
There has been a lot of discussion as to the best way forward when thinking about designing and developing a dedicated mobile site. Do you choose a mobile site or a native mobile app?
Lets assume that the forecasts are right and that smartphone usage will exceed desktop computers by 2015. Just getting a mobile website isn’t necessarily the smartest move. The smartphone is a platform, the possibilities of how to leverage it are ever expanding. Responsive, mobile web, app, there are key differences, to do with the backend functionality, marketing, platforms, code, design considerations and of course cost. In this article we will discuss these in more detail. Most importantly you need to know what your objective is to choose the right option, at the right time.
Introducing HelpEE, an ExpressionEngine documentation add-on that allows us to create docs modules for popular functions or add-ons that can be remotely updated if the site's add-ons are updated to meet any new functionality. New site specific documentation can also be created to explain how to administer specific sections of the site.
We have been trialling a new plug-in this month on our own site to see if it helps to reduce the bandwidth used when downloading responsive designs onto mobile platforms. So far we are excited to announce it’s working really well and we are ready to offer this same opportunity to our clients.
Mobile web use is on the increase, a growing trend and for good reason. A recent survey shows that Australian smartphone penetration sits at 52%, up 15% from 2011.
Recent figures suggest that more people will access mobile devices than desktops within a few years, possibly as soon as 2013. We are fast approaching the point at which a mobile strategy is obligatory for all new web projects and not just a ‘nice to have’ feature.
What is Responsive Web Design?
How does it differ from Mobile Web?
Who would benefit from Responsive Web Design over Mobile Web?
When do you need to consider a mobile site instead?
Our new website has finally launched! It’s been a labour of love, often stalled by work demands but never the less we were determined to get it launched before July. We made a new years resolution for 2012 to get the new website up and running before the middle of the year and we are proud to announce we did it!
Online font services have been changing the web typography scene since 2010 and are growing in popularity.